The time to start planning Christmas advertising campaigns is already here. While it might be a few months away, what a business decides to do in their Christmas campaigns can have a big impact on the market share they will gain.
Attracting new customers is an important part of any business, but keeping repeat business is also important. Loyalty programmes are a useful tool, but all too often businesses capture the customer data and then do nothing with this valuable resource.
Telstra has announced plans to cut internet access of their 1.6 million iPhone and Blackberry customers. The telco made the announcement following reports of millions of dollars lost with customers overspending and refusing to pay bills.
Christmas messages are already ringing in the ears of marketing managers and advertising executives out there. It might still be months away, but the planning is most definitely underway.
Mobile technology is the latest thing, but it is far from a fad. Mobile technology is the way forward for businesses, and those who are waiting to see how it progresses are going to quickly be left behind.