Since the first cell phones appeared, mobile applications have enriched the mobile phone experience. Applications are programs designed to run on phones or portable devices such as Apple’s IPad. Mobile applications are incredibly diverse ranging from productivity tools to games and music players. As a result, these applications serve just about any function you can imagine.
Details of a new digital channel, 7mate, have been disclosed by the Seven Network. The television network will be the first commercial network with three channels in Australia. Later this year, the network hopes to capture the mass male market by broadcasting the Australian Rules grand final. The channel will also offer sports shows, comedy and movies which are targeted at men aged 16 to 49.
The development of mobile marketing brings with it the development of creative and effective ways to utilise the technology. The instantaneous nature of mobile marketing had opened up a whole new way of promoting a business, and at a recent music festival the global brand leader Heineken demonstrated how it is embracing the change.
Christmas is not only a hectic time for consumers and businesses, but also for managers. The holiday period is a key retail season for many industries, but it is also a time when information gathering and reporting can become difficult.
Connecting with customers can be made easy with a mobile marketing SMS campaign. It can offer customers a chance to win goods or services by participating in a TXT competition.