We need a new understanding of strategy to control strategic management for the future. First, realise that strategy is not about long-term or top-level thinking. Strategy by nature actually must exist at every level of business, in every consideration that management must make.
One of the greatest tragedies of modern management is the belief that strategy is long-term and tactics are short-term. Truth is, strategy exists at ever level of the organization and must be considered with every action and option chosen by the company.
Why are other business functions such as finance, fulfilment and development better managed than marketing?
Internet Marketing
Small Business Owners need to recognize that not all customers are ideal customers. When targeting future customers it is import that they fit the profile of an ideal customer. Reality: you have customers that are costing you time and money. Strategic Marketing ignores those kinds of customers and targets ideal customers. You have limited marketing dollars to spend, so make sure you are targeting potentially ideal, profitable customers.