A surprising number of small businesses and professionals have the misguided notion that if they create a web site that duplicates their business brochure they will magically have new internet leads for their business. Building a lead generating machine takes a little more effort. But it also is not rocket science.
Do you wonder why some businesses are doing a booming business online while you are still struggling to understand how to use email leads effectively? Chances are you have not yet mastered the three stages of understanding email leads that will enable you to use them legally, efficiently, effectively and for profit.
The development of mobile marketing brings with it the development of creative and effective ways to utilise the technology. The instantaneous nature of mobile marketing had opened up a whole new way of promoting a business, and at a recent music festival the global brand leader Heineken demonstrated how it is embracing the change.
Attracting new customers is an important part of any business, but keeping repeat business is also important. Loyalty programmes are a useful tool, but all too often businesses capture the customer data and then do nothing with this valuable resource.
A recent mobile marketing conference in New York discussed the effectiveness of mobile campaigns and the key to developing a successful campaign.