Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers
Friday, January 15th, 2010Product DescriptionWe’ve all been on the receiving end of bad direct marketing. It’s a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally different story. Some companies are so good at it that they manage to repeatedly target the right customers. Their [...]