Thousands of companies offer millions of brands and products, however, if they are not able to position themselves in the consumers’ mind through effective advertising, their business will not be noticed. Today is not a war between competitors for providing the customers with better quality, because there hardly is any difference in the quality. The actual war is for being the first one to pop up in consumers’ mind for a particular category. Therefore, despite negligible differences some brands experience more sales than the other ones. The reasons can be attributed to various factors, one of which is, strong brand building by effective advertising. The marketers adopt a three step strategy which begins with defining and reaching out to the target audience and then grabbing their interest so that the message can be effectively communicated to them.