Online Marketing, Local Search and Mobile Search to Drive Six-Fold Increase in Internet Traffic Recent survey numbers highlight how Internet traffic is growing exponentially and is poised for a 600% increase by 2012. The huge increase in Internet traffic comes at a time when the convergence of mobile search technologies and local search capabilities will [...]
www.globalchange.com Customer relationship management. Direct marketing, mailshots, maildrops, telemarketing, brochures, sales literature, business mail volumes, national post office,. Customer fatique with 30000 brand names. Saturation of direct marketing. Advertising literature can make customers annoyed. New models of direct marketing. Niche marketing and targeted promotional campaigns. Click through rates, and response rates for direct mail campaigns. [...]
Since the first cell phones appeared, mobile applications have enriched the mobile phone experience. Applications are programs designed to run on phones or portable devices such as Apple’s IPad. Mobile applications are incredibly diverse ranging from productivity tools to games and music players. As a result, these applications serve just about any function you can imagine.
Details of a new digital channel, 7mate, have been disclosed by the Seven Network. The television network will be the first commercial network with three channels in Australia. Later this year, the network hopes to capture the mass male market by broadcasting the Australian Rules grand final. The channel will also offer sports shows, comedy and movies which are targeted at men aged 16 to 49.
The development of mobile marketing brings with it the development of creative and effective ways to utilise the technology. The instantaneous nature of mobile marketing had opened up a whole new way of promoting a business, and at a recent music festival the global brand leader Heineken demonstrated how it is embracing the change.