Taking Advantage Of Place In Your Mobile Marketing
Wednesday, September 1st, 2010There’s a new aspect of cellular marketing that great old-fashioned (fairly speaking!) internet marketing methods aren’t privy to. This mobile-only category of advertising, the LBS or location-based service, takes explicit benefit from the mobility from the cell telephone to target content much more carefully. While a laptop may technically be portable, you are certainly not going to be using it although you are walking around… unlike a cellular, which might be attended to at any moment with minimal inconvenience. Everyone who understands anything about marketing understands the value of targeting your audience might appropriately, so let’s jump right into the practical details of LBS.