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How exactly do you “Mine your own business”? By understanding your job title. I don’t mean your title as an owner, vice president, CEO, manager, attorney, doctor, realtor, etc. I mean your title as a MARKETER! Understand that no matter what profession you’re in and no matter what your job title, you are at the very core, a marketer.
In marketing circles we refer to the Internet as On-Line Marketing and NO Marketing Program is complete without an Internet presence. That being said, let’s look at some of the reasons why you need to be there.
When we talk about marketing we are talking about relationships. We all know that the good relationships are based on regular contact through a variety of different methods. We call our friends; send cards and flowers to our wives and husbands, and employ many other ways of demonstrating our love and affection to the people we care about. When we set out to develop a successful Marketing Campaign we need to follow this same line of thought.
A properly designed web site leads your reader to do something. Depending on what that “something” is, determines the form and function of each web page. This article assumes you want your reader to buy a product. Even if you don’t have a functioning web page now, or if you have one that needs to improve its sales conversion ratios, this article will give you 5 easy steps that will help you design your web pages and enjoy better performance. This article is a condensed version of a much longer report, that is available for free at my website.