Magic Video Marketing

Growing up, we were aware of certain brands and images that evoke, in some cases, nostalgia. We can all image dreamy days on a summer beach reaching for a cold drink from our COKE Cooler – it was red and had a white bottle cap on it. Tony the Tiger served our morning breakfast to many of us. Hertz was guiding our parents into the drivers seat of a new rental car. These were big companies with big advertising budgets. We knew their names, recognized their logos and we responded accordingly. Unfortunately, not every business is able to make it on Image Advertising.

The business person today is faced with many decisions when it comes to marketing and advertising. How to get started and what media to use in your marketing campaigns are just a couple of the challenges you are forced to meet. Reality is that all of the options available will work to one degree or another. The key to your success, no matter what medium you select, is to differentiate yourself in a manner that appeals to your potential prospect. When you understand this, you can be successful regardless of your choice.

On a daily basis, we are exposed, if not bombarded by, messages and advertisements trying to compel us, and convince us to purchase. The result of all of this exposure is that we become resistant and sometimes immune to advertising messages surrounding us. When we watch the news, listen to the radio, read newspapers or magazines; no matter what form of media, we pay attention to only those things that are of interest to us in our own daily lives. We ignore, and throw out entire sections of a newspaper; we watch only certain portions of television shows, and we either peruse carefully, or throw out the Sports Page depending on our preferences. We have been forced to become selective. Given all of this conditioning the chances of peaking anyone’s advertising interest might seem small. But there are techniques available, that are effective and successful.