In marketing circles we refer to the Internet as On-Line Marketing and NO Marketing Program is complete without an Internet presence. That being said, let’s look at some of the reasons why you need to be there.
Today’s marketers today understand the main purpose of advertising is to get a response. It is to attract qualified prospects; that can, through using other marketing methods, be converted into customers. It makes sense therefore that the more prospects one can attract, the better the chances are that a customer base will grow. No matter what the size, all companies have to accomplish this same goal. How they achieve that goal is what differentiates the successful ones from the short lived ones.
As you well know, a Recorded Message is a message (recorded in yours or someone else’s voice) that automatically plays when someone calls your special 1-800 number, much like your answering machine. Also known as Toll Free Recorded Message Hotlines, recorded messages have been around for years. Their durability is sole testament to their effectiveness. Even with the immense popularity of the Internet you are still only accessing about 70% of people that you want to attract. Everyone, on the other hand, has access to a telephone line. Having a Toll Free Recorded Message Hotline as part of your Marketing Program also means you don’t have to restrict how a potential prospect might identify themselves to you.
When we talk about marketing we are talking about relationships. We all know that the good relationships are based on regular contact through a variety of different methods. We call our friends; send cards and flowers to our wives and husbands, and employ many other ways of demonstrating our love and affection to the people we care about. When we set out to develop a successful Marketing Campaign we need to follow this same line of thought.
You may agree that in many ways, communications has caused our planet to decrease in size. A news event anywhere in the world today can be communicated, almost instantly, to almost anyone else in the world. Newspapers, Radio, Television and the Internet have all contributed to this. Like any technology that brings benefits however, unfortunately, there are also downfalls. Our world is one that is overrun with forms of communication. Over the course of an average day we are exposed to news, commercials and advertising through all of these media. The result of this is that we have become conditioned to blocking out all but those items that we are interested in.