Brand identity a critical asset in higher education: Identifying institution’s uniqueness aids ‘positioning’. .(marketing techniques … An article from: San Diego Business Journal

Sunday, February 21st, 2010

Product DescriptionThis digital document is an article from San Diego Business Journal, published by CBJ, L.P. on April 29, 2002. The length of the article is 1160 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker [...]

Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity

Sunday, February 14th, 2010

ISBN13: 9781419523007 Condition: USED – LIKE NEW Notes: Product DescriptionA company’s identity is far more than just letterhead, logo and business cards.   It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on [...]