Beyond the Click-Ensuring your Interactive Marketing Dollars are not Wasted
Sunday, September 5th, 2010Beyond the Click-Ensuring your Interactive Marketing Dollars are not Wasted In a recent survey, we found that a majority of senior level brand marketers are not confident that their interactive marketing dollars are spent effectively. Of the marketers surveyed, 85% said their ability to measure interactive needs improvement. The bottom line: marketers are underutilizing the [...]