Most experts would agree that the autoresponder is the single most powerful tool for online business marketing, regardless of whether your business is entirely an offline operation, or not. It allows the business owner to keep in touch with friends, clients and prospects, highlighting special events, sales, etc.

The more you are able to have prospects and clients thinking about you, the more money you will be able to generate. Growing a list of newsletter subscribers will do exact that. The premier method for list building is to give something valuable away for free. Maybe it is a coupon with a big discount. Perhaps it is a free report with valuable advice. Whatever it is, make it worthwhile.

You first will get your prospects or clients to visit your “squeeze page, ” which is the web page that makes the give away offer, and it has a place for them to leave their name and email address in order to get it. As soon as they fill it in, they will find themselves on the thank you page which informs them to go to their email inbox and find the email that you just sent them.

When they open the email, they first must click a confirmation link which verifies that they are the ones who are asking for this information. This protects them from being spammed and it protects you from being convicted of sending spam. As soon as they click the link, another email appears in their inbox with the link to download their free report, or to their coupon page that they will print.

At this point, they will get all the newsletters you have already written and loaded into your autoresponder. Give something of value in each one to make them keep opening them. You could have years worth of promotion already ready to go. It really is set it and forget it. What about timely newsletters? You can send out “live broadcasts” to do that.

This is only one of many ways to promote your business online. If you have yet to use online business marketing, you are losing money.

Visit our site for more reviews and recommendations for Online Business Marketing strategies, Products, services and online training courses. Grab a totally unique version of this article from the Uber Article Directory