In marketing circles we refer to the Internet as On-Line Marketing and NO Marketing Program is complete without an Internet presence. That being said, let’s look at some of the reasons why you need to be there.
As you well know, a Recorded Message is a message (recorded in yours or someone else’s voice) that automatically plays when someone calls your special 1-800 number, much like your answering machine. Also known as Toll Free Recorded Message Hotlines, recorded messages have been around for years. Their durability is sole testament to their effectiveness. Even with the immense popularity of the Internet you are still only accessing about 70% of people that you want to attract. Everyone, on the other hand, has access to a telephone line. Having a Toll Free Recorded Message Hotline as part of your Marketing Program also means you don’t have to restrict how a potential prospect might identify themselves to you.
When we talk about marketing we are talking about relationships. We all know that the good relationships are based on regular contact through a variety of different methods. We call our friends; send cards and flowers to our wives and husbands, and employ many other ways of demonstrating our love and affection to the people we care about. When we set out to develop a successful Marketing Campaign we need to follow this same line of thought.
Growing up, we were aware of certain brands and images that evoke, in some cases, nostalgia. We can all image dreamy days on a summer beach reaching for a cold drink from our COKE Cooler – it was red and had a white bottle cap on it. Tony the Tiger served our morning breakfast to many of us. Hertz was guiding our parents into the drivers seat of a new rental car. These were big companies with big advertising budgets. We knew their names, recognized their logos and we responded accordingly. Unfortunately, not every business is able to make it on Image Advertising.
The business person today is faced with many decisions when it comes to marketing and advertising. How to get started and what media to use in your marketing campaigns are just a couple of the challenges you are forced to meet. Reality is that all of the options available will work to one degree or another. The key to your success, no matter what medium you select, is to differentiate yourself in a manner that appeals to your potential prospect. When you understand this, you can be successful regardless of your choice.