Behavioral Targeting: Ads That Track Your Web Activity
Complete video at: fora.tv Investment advisor Jack Myers and Wiredset CEO Mark Ghuneim warn against behavioral targeting, the advertising practice of displaying ads based on user activity. Many terms of service agreements, they say, grant websites permission to save and sell personal information. —– Learn what you need to know now to keep your competitive edge! Entertainment and technology expert Mark Ghuneim offers a crash course on how digital technologies are transforming the media industry. After 16 years at Sony Music USA, Ghuneim launched Wiredset, a digital marketing agency and technology incubator for TV networks, record labels, and brands. He also founded the social media tracking and data visualization service, Trendrr. The discussion is moderated by Jack Myers, one of the media industry’s leading visionaries and economic forecasters. Learn how phenomena like social communities, user-generated content, commercial-avoidance technologies, and performance-based media have changed the rules. – The New School Mark Ghuneim launched the digital agency Wiredset in 2004 after 16 years with Sony Music USA, where he was most recently Senior Vice President for Online Services. In that role, he created and implemented online marketing campaigns and was responsible for Sony Music’s online sales. Jack Myers works with media companies, agencies and marketers to develop and implement investment, business development and growth strategies. He is the recipient of the George …
Video Rating: 4 / 5
September 5th, 2010 at 3:03 am
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September 5th, 2010 at 3:22 am
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September 5th, 2010 at 3:49 am
Hi ForaTV. Thank you for this very informative video. Indeed, we all need to be more aware about what behavioral targeting is and what its implications are with regards to privacy and other considerations. This reminds me of an article aptly called ‘What is behavioral targeting?’ in this link: behavioraltargeting(dot)biz. But what do you think is the most feasible solution to this full disclosure issue?
September 5th, 2010 at 4:02 am
Hi ForaTV. Thank you for this very informative video. Indeed, we all need to be more aware about what behavioral targeting is and what its implications are with regards to privacy and other considerations. This reminds me of an article aptly called ‘What is behavioral targeting?’ in this But what do you think is the most feasible solution to this full disclosure issue?
September 5th, 2010 at 4:43 am
I want the adds displayed to me to be about eradicating sleazy marketing bastards
September 5th, 2010 at 5:31 am
@doctender77 Does the use of Government by people, sound like Facism by you.
September 5th, 2010 at 6:22 am
love the CAMO-FUNK look. only for the BOLD. these guys are laid deep in the groove.
September 5th, 2010 at 6:39 am
Nice jacket!
September 5th, 2010 at 7:02 am
hasatum nice !!!
September 5th, 2010 at 7:31 am
How do you stop them from tracking your activity on the web? Not use it all? or is there a program that hacks back?
September 5th, 2010 at 8:25 am
For some reason conspiracy nuts think the government is the ultimate big brother. Corporations control government in a very real way and with this knowledge they could exert very real control over the public.
September 5th, 2010 at 8:26 am
this is majorly retarded. behavoural targetting is obv a good thing. simple free market economcs.
September 5th, 2010 at 9:15 am
Dude seriously whats with that guy? He has a pedo smile.
September 5th, 2010 at 10:02 am
the corporations are part of big brother now too.
September 5th, 2010 at 10:14 am
Big Brother’s eyes are getting bigger, watch out!
The fact of the matter is most people either don’t give a shit about good government or choose to remain wilfully ignorant. Corruption is ever growing, Oversight is an illusion, Regulation over the internet is virtually nonexistent, and so is this concept we call online privacy. I get an insane amount of porno ads before I can even connect to a secure network, I mean how crazy is that like I barely even watch erotic movies!
So what’s new?
September 5th, 2010 at 10:39 am
I dont read all the license agreement, but I also dont click the buttons, my cat does that for me ^.^
September 5th, 2010 at 10:58 am
@hasatum I don’t doubt that.
Then the question is; how much openness is there? what is the scope of investigations? etc.
These are all issues of Government, whatever you call it, legislating to limit corporations, agencies, and other bodies is what Government does.
It is the mediator between groups in society, the legislator of policy decided by you all. Only a nutty minority want to see more corp hype & blind economics. it crashes.
Regulate it sanely. nudge it into recovery & sustainability.
September 5th, 2010 at 11:52 am
Don’t kid yourself. Of all the data tracking efforts, the NSA have got to be somewhere near the top. But this is not a matter of government tracking versus corporate tracking; both are owned by the same group of elites. Regulation is a joke since it always gets shaped by those with a conflict of interest. If you want good government, focus on local government. If you want good businesses, look for those close to home.
September 5th, 2010 at 12:12 pm
because you decided that in the first 10 seconds.
September 5th, 2010 at 12:40 pm
a bit, but did you listen to what he said at all?
pretty smart, he came across smarter than the other dashing fellow…
September 5th, 2010 at 12:45 pm
Why is that guy on the right so amazingly creepy…
September 5th, 2010 at 1:38 pm
@mikeshanklin it is private corporations which track people here.
Government is the body which regulates such practice.
It is precisely what people like Ron Paul say corps should be able to do without even putting up a question. stopping such things is called regulation.
force corps to put up warnings.
It is not a corp ‘right’ to hack us.
That is why nasty corps hate Govt.
consider you are being used by far right and the nastiest corps, they lie mike.
September 5th, 2010 at 2:24 pm
Initially visually, this is a peculiar duo combination
September 5th, 2010 at 2:55 pm
They know where we are all the time just about, let’s be honest…..they can do pretty much whatever they want now….government is one of the most dangerous things humanity can experience….worse than hurricanes, worse than floods, worse than starvation alone, it is a deadly mixture of inefficiencies and special interest groups that are hell bent on collecting “their” money from the government or some form of corporate protectionism….it’s all true, and sad….
September 5th, 2010 at 3:27 pm
And then I favorite this, only to see the message, “Vídeos recomendados com base nos seus favoritos.”