10 Common Law Firm Search Marketing Mistakes
Builiding links to your website is definitely one of the most crucial lawyer seo activities but this definitely doesn’t mean that you ought to acquire website links at any price. Link building may be very expensive in terms of time and money. You can find a lot of costly builiding links to your website blunders and here are some of the best common:
Check if links pointing to your site have a “nofollow” attribute
Website link exchanges are still one of the ways to generate backlinks but unfortunately, you can find numerous unscrupulous site owners, who will cheat you. One of the scams is when you pay somebody for a inbound link, it suddenly disappears or has the “nofollow” attribute. Which is why you should check from time to time if the hyperlink is still there and if it doesn’t have the “nofollow” attribute.
Getting good quality hyperlinks but with useless anchor texts
It is great when PR of the site you are finding hyperlinks from is high but when the anchor-text is “Check this!” or something like that, such a website link is barely useful. Keywords in the anchor-text are vital, so if the inbound link doesn’t have them, it isn’t a valuable one. Analyzing the anchor texts of hyperlinks takes time but the In-pointing link Anchor text Analyzer tool may do the hard job for you.
Finding an image website link (when a text hyperlink with key phrase is possible)
Sometimes when web masters rush to get backlinks, they omit minor details, such as anchor text. Yes, an image website link is excellent and it could even bring you more visitors than a text hyperlink (if the image is attractive, of course and users click it) but for Seo purposes nothing beats a search phrase in the anchor-text.
Not using ALT text if image link is the only possibility
Image website links might be the worse option than text hyperlinks but if an image hyperlink is the only possibility to get a inbound link, don’t reject it. However, make sure that the ALT text of the image website link has your keywords – this is more than nothing.
Receiving backlinks to your site from irrelevant websites
Now, this error is really a popular one! When hunting for in-pointing links, you really should concentrate on relevant web sites only. If you have a law firm site, obtaining hyperlinks from a restaurant one is not worthwhile. It is true which it is not easy to find relevant internet sites to get hyperlinks from but unless your webpage is in a very narrow niche, chances are that you will find hundreds or even thousands of relevant websites you may get a inbound link from.
Getting inbound links from sites/pages with tons of website links
A in-pointing link is more valuable, if it comes from a page, which is not cluttered with tons of other inbound links. Many pages have 300, or more hyperlinks and if your link is one of them, this isn’t a excellent achievement. On the other hand, quite a few directories put the “nofollow” attribute on nonpaid hyperlinks, so actually even if there are actually 300 hyperlinks on page and most of them are “nofollow” (but yours isn’t), this still counts.
Hyperlinks from pages spiders can’t crawl
A hyperlink might look perfectly reputable (i.e. keyword phrases in the anchor-text and no “nofollow” attribute) and still it might not be a website link. This is especially an issue with hyperlink exchanges because you put a hyperlink to the other website but the other website doesn’t do the same for you. Links Search engines can’t index may be placed on dynamic pages or simply on pages, which are not indexed by Search engines because robots.txt bans it. Which is why it doesn’t hurt to assess from time if the pages your website links are placed on are accessible to spiders.
Openly selling hyperlinks
There is hardly a online marketer who hasn’t heard which paid hyperlinks can hurt your rankings but still a lot of online marketers don’t miss the chance to make a few bucks. If you really want to sell website links, you’d better use the specialized link selling services, such as Backlinks.com because they are more discreet. However, have in mind that while some of the paid hyperlinks networks try to hide the fact which the website links are paid, the rest are not that discreet. Also, maybe the worst gaffe you may make is to include phrases in website like “Buy 5 PR hyperlinks for $10″or any other hint which you are selling website links. You could include “Advertisements!” or similar messages and still sell paid links but this is not as direct as listing your prices for links.
Back linking to sites with poor standing
Linking to internet sites with poor standing, also known as “bad neighbors” is one of the worst errors you may make. When you link to such sites, for Search engines this means which you endorse them and this results in penalties for you. That is why you must absolutely always verify the websites (and their status) first before you link to them. Even if you are offered a lot of money to website link to a website with bad reputation, you’d better decline the offer because otherwise your rating with search engines will suffer and this will cause you a lot of problems.
Back linking to good websites gone bad
Even if you check carefully the web sites you website link to, sometimes it happens which a webpage, which used to be more or less decent all of a sudden starts publishing objectionable content. That is why it doesn’t hurt if you assess not only which the outbound links you have are not broken but also where they lead to.
Perhaps you have a attorney site that isn’t performing the way you’d like. Maybe you are curious how to do attorney search engine optimization. Either way, getting a professional opinion can mean a big boost in the number of new clients your site produces. Let us take a look at your firm’s site and show you the problem areas and what you can do to remedy them.